Black Friday Sale

Have you ever wondered how a furniture store can have a “Sale” every weekend? Have you ever felt that some stores mark up their prices to mark them down to have a “Sale”? Well, I have certainly felt that way! In fact, I have grown quite cynical when I hear the word sale. The problem with being too skeptical is that there are legitimate sales that we can miss. Retailers might have excess inventory that they need to move. Their supplier may have given them a special promotion, or they may be trying to reach their sales goals. The fact is that there are actual sales, but the key is knowing how to spot them.

Step 1. Know the market value of the item. You can’t always get this from the company having the “Sale.” In the case of hearing aids, you can visit purehearing.com/pricing to see prices of all the best, most recent hearing aid models. We list the prices all the time, so if someone is having a sale that isn’t lower than our everyday prices, it isn’t a sale.

Step 2. You have to know the item is a quality product and the real deal. For hearing aids, you need to know the brand, make, and model to compare apples to apples. Use our website as a reference. If it’s a model not listed on our website, it’s either poorer quality or overpriced.

That brings me to my final point. We are having a legitimate Black Friday Sale. The newest, highest-end, most advanced hearing aid from ReSound - The Omnia 9 (rechargeable, Bluetooth, six total microphones, fantastic sound quality) is on sale. Retail is $3,080/ear and is on sale for $1,485/ear; that is over 1/2 off! We have a limited supply at this price, so don’t delay. You’ll hear better than you ever have, and you’ll save more than ever before.

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